DE BIEN:
El partido hecho a medida
DE BIEN is a fictional political party recently created, with no specific ideology and a humorous, parodic character, aiming to introduce its absurd ideas into the current Spanish political reality.
As my Final Degree Project, I developed the visual identity and the first electoral campaign for this fictional party, creating various graphic materials (posters, brochures and leaflets, banners, basic stationery items, merchandising articles, electoral program, etc.).
The project constantly plays with the idea of creating the ideal candidate, hence the slogan itself ('the tailor-made party'), according to the needs or tastes of each individual. In this way, with a fun two-color graphic design, the party invites the future voter to build their own representative.
If you want to carefully read all the measures and proposals included in the electoral program, you can do so HERE.
